Your customer is the reason why your business exists. Without the customer, your business may not have started or created products or found markets. So, rendering faster service to your customers online and offline makes a lot of sense. Making your business available and accessible to them is to your advantage.
The advent of the cloud and cloud based technologies, has transformed the world of business. It has changed the expectations of your customers and created new paradigms, markets, and marketing systems. Customers are comfortable shopping online and offline and expect to see your company’s presence online. They expect you to service their online orders with the same commitment with which you service their offline orders.
Let us look at some of the ways in which the cloud has changed the way we do business.
The cloud enables rapid deployment of customer online portals and makes for a faster return on investment. Your adventure into the cloud will result in a significant increase in revenue with higher conversion rates, opportunities for sell, and cross sell as customers visit your portal, browse the information you provide, and define their needs or make their purchases. You will gain the trust of your customers with every successful sale and every opportunity to interact with them. Your customers will become your product champions and opinion leaders on discussion forums and social media sites.
Since, cloud portals require minimal capital investments, you can do more with less. You will find that you can provide enhanced customer experience with colourful displays of your products, in-depth analysis of features or reviews from satisfied customers, who have used your products and/or services and benefited from it. Your customers can email you or chat with a live person at the drop of a hat. Your customers will feel engaged with your products and your services and your business at large. All this for a small outlay and some organised effort.
You can make your business completely flexible and agile. Your websites and portals will be accessible 24 x 7 x 365 to customers from their homes or offices or on the go. Customers can write to you, interact with your experts or place an order for a product from anywhere, any time and with whatever device they have at hand. This will keep your business humming round the clock.
