Category Archives: General

Marketing Mistakes That Every MSP Must Avoid

As more and more businesses are embracing cloud technologies, the need for dependable Managed Service Providers (MSPs) is increasing. And while most service providers are doing a great job at marketing, some of them are lagging behind. In order to become a well-established MSP, it is imperative that you focus on your marketing strengths, but at the same time, avoid mistakes that could potentially bringing you down.

Here are some of the main marketing mistakes MSPs must avoid at all costs:

  1. Using a Poor Website Design

A business website serves as the company’s storefront. Just like a business owner ensures that their brick and mortar store not only looks appealing, but also allows their customers to do business easily, you must build your website, keeping these things in mind. It is surprising how so many MSPs’ websites are so bland. Many providers don’t even bother displaying an image of an actual person, when the MSP business has a lot to do with building relationships alone.

Apart from ensuring that your website looks simple and appealing you must take some additional steps to improve the conversion rate. Important links of whitepapers, brochures, and forms, etc. should be easily available for the visitors. You can also add a live-chat feature if possible. Many are not quite comfortable calling businesses on phone, or writing emails. A chat feature is simple and provides quick answers the visitors may have.

  1. Telling, Not Showing

Don’t tell your leads how your state of the art technology is based on such-and-such proprietary algorithms, or that your systems are backed by some of the best security mechanisms. For instance, if you are an MSP who provides cloud backup services, show them how your cloud backup facility can protect their business if data breaches occur, or how they can save more than 50% or more of their existing IT costs by using your services. Customers are rarely swayed by tech jargon or an MSPs personal accomplishments. Instead, show them how your service can actually benefit them through facts and numbers, and you have piqued their interest.

  1. Using an Inefficient Lead Generation System

A business depends on its customers. However, you always have to start with a prospect, which is converted into a customer over time. To improve this conversion rate, it is important that you have an excellent lead generation system in place. It should cover everything, starting from lead identification, to lead nurturing, and then finally lead conversion. Here a few points to keep in mind:

  • Creating a profile for quality leads: How do you identify the quality leads? Not every person who shows interest in your service is likely to close a deal. Thus, you must maintain a standard profile that you can compare your leads against. If they meet the profile, you can add them to your database of high-quality leads.
  • Nurturing the Leads: Once you have filtered your leads, you can start working on getting them to close. Following up with them is extremely important here. This is how you keep tabs on the entire operation. Make sure you ask the right questions when you contact them. Some examples include: “What kind of features are you looking for in your managed services provider?”, “Is there something we can do to make this work?”

Marketing is extremely important for every MSP. By ensuring you don’t make the same mistakes that most new MSPs are making, you can improve your business considerably.

Why Cloud Collaboration is Very Important – Part II

In Part I, we discussed the definition of cloud collaboration; why some organisations are hesitant to adopt cloud collaboration, but rather opt in for emails, citing familiarity and simplicity; and how ill-informed security concerns keep some from adopting cloud collaboration despite the fact that security has been thoroughly addressed by cloud vendors.

Indeed, cloud backup and cloud computing companies are well aware of the potential for mobile data to be vulnerable to hackers, eavesdroppers and other malicious agents, so advanced security procedures like high-level data encryption and varying access privileges for all of the different collaborators make it so that files remain exclusively available only to those in the collaboration group.

Yet another unfortunate factor keeping some businesses from utilising cloud services for collaboration is that they fear that it would be cost prohibitive. After all, since using email is basically free, why pay to collaborate online? Well, it is important to keep in mind that cloud services are often now leveraged in a pay-as-you-go fashion, so businesses only have to pay for the services that they actually use. In addition to this, cloud computing services are now commonly bundled with online data backup packages and other utilities that businesses are already paying for in the first place! Also, cloud collaboration can be thought to wring more value out of hardware that businesses and employees have already invested in like smartphones, laptops and iPads. When you combine these factors with the collaboration-ready aspects of social networks like LinkedIn and Facebook, the potential result is a highly fluid and dynamic work environment in which employees can communicate and collaborate freely regardless of their physical locations, granting business owners and CEOs the peace of mind of knowing that they are getting the maximum return on their enterprise’s investment.

Of course, we here at Backup Technology Limited (BTL) don’t just see cloud collaboration as the way of the future; we think it should be the way of the present as well! For this reason, we have assembled the most cutting edge suite of cloud computing tools in our cloud services. And, with top of the line data protection practises like bank-grade encryption and advanced password security protocols, you’ll never have to worry about anyone except who you deem fit getting their hands on your precious data. So, speaking of not having to take any risks; why not visit our website and try our free trial today? We think that you’ll find that cloud collaboration is just one of the myriad advantages that BTL can bring to your SMB. Visit our website here: www.backup-technology.com/cloud-backup

Why Cloud Collaboration is Very Important – Part I

Wikipedia defines “Cloud Collaboration” as “a way of sharing and co-authoring computer files through the use of cloud computing, whereby documents are uploaded to a central “cloud” for storage, where they can then be accessed by others. Cloud collaboration technologies allow users to upload, comment and collaborate on documents and even amend the document itself, evolving the document.

The increased ease with which employees can now collaborate online is one of the most important and revolutionary of all of the advantages that the Internet itself has brought to the table for businesses of all sizes. However, although online collaboration (both over LANs and the cloud) has been readily available through a variety of different means to businesses for some time now, many enterprises are still somehow hesitant to take advantage of these valuable tools, often opting instead for basic email exchanges as their go-to collaboration method. With all the myriad advantages of utilising the cloud for collaboration, why are these enterprises still holding on to doing things the old fashioned way?

First off, some companies that have yet to harness the power of the cloud may try to point toward the relative familiarity and simplicity of using email for collaboration versus cutting edge cloud tools. However, this can be seen as somewhat ironic when one considers the fact that, when compared to the streamlined process of collaboration in the cloud, group projects through email can often become suddenly very complicated at a moment’s notice, with potential mis-saves to storage servers being a constant risk, not to mention the confusion that can result as to which collaborator has the most recent version of the collaborative project in question. In addition to this, the very simplicity of this one-way communication style often also serves to inhibit creativity by forcing the participants to create a rigid, preconceived hierarchical structure so as to avoid the above-mentioned confusions, delays and accidents that can be so common to collaborative email threads.

Another factor that often leaves businesses afraid to take advantage of the cloud for collaboration are ill-informed concerns over security. While being cautious about security is an understandable, nay, advisable stance for people to take (especially when beginning to use a new technology), it is important to keep in mind that, once again, cloud collaboration has been around for some time now, and thus potential security issues have been thoroughly addressed by cloud vendors. In fact, files being shared and accessed in the cloud oftentimes end up being more secure than ones passed around through email as simple unencrypted attachments!

In Part II, we will further discuss further the importance of cloud collaboration.

What is Continuous Cloud Backup and What are its Many Advantages – Part II

In Part I, we defined continuous cloud backup, and discussed its effects on bandwidth. In Part II, we will further discuss the benefits of continuous cloud backups.

Frequently Modified Files

Regardless of the myriad advantages brought about by continuous data protection, most enterprises do not implement this function for all their files, with a hybrid arrangement of both continuous and scheduled backups usually resulting in the most efficient overall backup scenario.  Oftentimes companies will choose to implement continuous backup only on files that are frequently modified and thus more potentially subject to being saved incorrectly or even corrupted during the saving process.

File Size 

It should be mentioned that, as far as the taxing of system resources and disk write operation are concerned, continuous data backup works better for smaller files than it does larger ones, so usually the administrator of the cloud backup account will designate a cut-off point for file sizes to be backed up continuously, avoiding potential bottlenecks that could take place if multiple employees happen to all begin modifying relatively large files at the same time.

Data Corruption

In addition to helping to protect companies from data loss, continuous online data backup can also protect you from file corruption as well.  In the event of data corruption, due to either disk write errors or even computer viruses, continuous data protection can allow you to easily retrieve previously saved, clean versions that may not still be saved on the company’s computers or databases.  Of course, some data loss might still occur for any file information that was generated after the corruption took place.  However, having said that, the implementation of a “journaling file system” (a method of saving data that can be configured in some operating systems, wherein changed data is stored on a “journal file” before being committed to the main file system) can bring about a scenario in which companies can even restore file information that was created after a file became corrupted!

Powered by Asigra

Needless to say, Backup Technology Limited (BTL) knows a little bit about continuous cloud backup.  In fact, so much so that its Continuous Backup technology, powered by Asigra, is one of the key components of its suite of cloud backup services for small to mid-sized to enterprise businesses, is a very important feature that only select few cloud backup service providers can offer!  Using this technology, BTL constantly monitors your system for files or folders that have been modified and then continuously copies just the part of the data that has been changed, compresses that data and then encrypts it so that it can be sent quickly and safely back to its servers in order to be instantly ready for retrieval if ever the need arises!

Network Traffic

BTL’s state of the art client software automatically senses how many employees are accessing the system at a given time and throttles bandwidth appropriately when usage levels are at their highest, so your company’s system performance will never be compromised in any way due to the continuous backup process.

For more information, visit www.Backup-Technology.com

What is Continuous Cloud Backup and What are its Many Advantages – Part I

As any user of cloud backup knows, one of the biggest advantages to backing up in the cloud is the fact that backups can be automatically scheduled, making for one less task that has to be monitored by a company’s IT department, while also avoiding any chance for human error to get in the way of the scheduled backup process. However, recent advances in cloud backup technology have brought about yet another level of consistent, dependable data backup practises, continuous cloud backup.

What is Continuous Cloud Backup?

With continuous cloud backup (also known as continuous data protection or real-time backup), your small to medium-sized or enterprise business can enjoy the peace of mind of knowing that anytime certain files are modified in any way that this change in information will be automatically sent off to the cloud backup provider’s servers, offering you true continuous protection from data loss. Indeed, even the tiniest change in a file will be instantly copied to the cloud backup servers at the time that the user makes it, and, through the use of a process called “file versioning”, previous versions of files will be available for retrieval from the cloud backup cache, even if these versions no longer exist on the company’s system! Critical to this process is the automatic generation of a time stamp to go along with each new version of a file that is being automatically saved, rendering the finding of the correct previous version of a file easily and quickly achieved.

Continues Backups and Bandwidth

Interestingly enough, despite the fact that the word “continuous” makes it sound as if continuous backup is indeed “more backing up” than scheduled backups, continuous backups actually take up much less bandwidth and system resources, with only the parts of files that have been changed being backed up, and not the whole file. These changes are often quite small, sometimes only amounting to a few bytes of data, so system resources are thus preserved at both ends. For this reason, continuous data protection is the ideal backup solution for any company that finds it difficult to find consistent times when their networks are dormant enough to perform all their backups at once, without detracting from system performance.  In the same way, companies that are generating large quantities of highly important data 24 x 7 also benefit greatly from this cutting edge data protection technology.

In Part II, we will further discuss the many advantages of continuous cloud backups.

BTL Cloud Backup Product Features – Part II

In Part I, we discussed BTL’s sought after features like, agentless architecture, encryption, DS-Client, DS-System, and how to speed up LAN restorations. Here in this Part II series, we will further discuss BTL cloud backup’s great features.

IT Administrators are also armed with Service Level Agreement management and Budget Allocation and Capacity Management interfaces. Also included are features such as Email Message Level restoration; Bare Metal Restoration; Client System monitoring and SNMP integration.

BTL cloud backup solution is available to all Channel Partners, enabling Managed Service Providers (MSP) to deliver IT services to their clientele without the need to buy, install or manage any infrastructure.

BTL cloud backup users will be able to store and access their data in a secure, hosted environment, eliminating their need to purchase and host their own hardware and software infrastructure, utilising BTL’s vast infrastructure on a pay-as-you-go basis, allowing the end user to manage their budget while taking advantage of operating expenses, rather than the typically taxed capital expense budget.

BTL is not just a cloud backup and recovery company. It is more than that. It provides beyond its flagship data backup and recovery product, allowing users to sign up for a disaster recovery and business continuity services. BTL’s DR and BC will allow companies to be ready to continue their daily routine in case of a natural or man-made disaster.

No one is immune to data loss. Data could be lost at any time. At some point or another, organisations could suffer data loss. Although no one really wants to ever use a disaster recovery solution, BTL is always ready and available to minimise the impact of any downtime, by deploying its secure and cost-effective DRaaS solution.

BTL offers a real opportunity to its Channel Partners, especially those with limited resources of their own. Partners can ensure their clients have 24×7 access to their data, along with round-the-clock customer support, without having to make major investments in their own infrastructure or staffing. At the same time, they will be building their recurring revenue base, a true win-win opportunity.

Some additional features of BTL, powered by Asigra, include:

  1. User friendly;
  2. State of art Data Centres;
  3. Granular levels of control;
  4. Potential for customisation;
  5. Simple to install and maintain;
  6. LAN Speed disaster recovery;
  7. Cost effective simple licensing;
  8. 24 x 7 x 365 days technical support;
  9. Secure, reliable, scalable and infinitely integrated;
  10. Initial-no-bother disk or wire based legacy system seeding;
  11. Ability to geo-locate and remotely wipe lost or stolen devices;
  12. Non-invasive and almost invisible backup and recovery systems;
  13. Innovative, adaptive with sophisticated testing in real world scenarios;
  14. On-premise Exchange data protection with Exchange Web Services (EWS) Backup Set;
  15. Faster backup by retrieving only changed blocks in VMs from one backup session to another;
  16. Data protection enhancements for Microsoft Hyper-V, including incremental backup for virtual machines in both standalone and cluster Hyper-V server configurations;
  17. Supports Oracle Linux as an installation platform for DS-System, Backup Lifecycle Management (BLM) Archiver, and Remote Virtual Disaster Recovery (RVDR);
  18. New support matrix additions and updates, including: VMware 6.0, Windows 10, backup and data restore on Oracle 12c, backup for Oracle Database on Solaris 11, and bare metal restore for the Windows 2012 R2 Server core.

To learn more about BTL, please visit www.backup-technology.com

Our Customers

  • ATOS
  • Age UK
  • Alliance Pharma
  • Liverpool Football Club
  • CSC
  • Centrica
  • Citizens Advice
  • City of London
  • Fujitsu
  • Government Offices
  • HCL
  • LK Bennett
  • Lambretta Clothing
  • Leicester City
  • Lloyds Register
  • Logica
  • Meadowvale
  • National Farmers Union
  • Network Rail
  • PKR

Sales question? Need support? Start a chat session with one of our experts!

For support, call the 24-hour hotline:

UK: 0800 999 3600
US: 800-220-7013

Or, if you've been given a screen sharing code:

Existing customer?

Click below to login to our secure enterprise Portal and view the real-time status of your data protection.

Login to Portal