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As more and more businesses are embracing cloud technologies, the need for dependable Managed Service Providers (MSPs) is increasing. And while most service providers are doing a great job at marketing, some of them are lagging behind. In order to become a well-established MSP, it is imperative that you focus on your marketing strengths, but at the same time, avoid mistakes that could potentially bringing you down.

Here are some of the main marketing mistakes MSPs must avoid at all costs:

Using a Poor Website Design

A business website serves as the company’s storefront. Just like a business owner ensures that their brick and mortar store not only looks appealing, but also allows their customers to do business easily, you must build your website, keeping these things in mind. It is surprising how so many MSPs’ websites are so bland. Many providers don’t even bother displaying an image of an actual person, when the MSP business has a lot to do with building relationships alone.

Apart from ensuring that your website looks simple and appealing you must take some additional steps to improve the conversion rate. Important links of whitepapers, brochures, and forms, etc. should be easily available for the visitors. You can also add a live-chat feature if possible. Many are not quite comfortable calling businesses on phone, or writing emails. A chat feature is simple and provides quick answers the visitors may have.

Telling, Not Showing

Don’t tell your leads how your state of the art technology is based on such-and-such proprietary algorithms, or that your systems are backed by some of the best security mechanisms. For instance, if you are an MSP who provides cloud backup services, show them how your cloud backup facility can protect their business if data breaches occur, or how they can save more than 50% or more of their existing IT costs by using your services. Customers are rarely swayed by tech jargon or an MSPs personal accomplishments. Instead, show them how your service can actually benefit them through facts and numbers, and you have piqued their interest.

Using an Inefficient Lead Generation System

A business depends on its customers. However, you always have to start with a prospect, which is converted into a customer over time. To improve this conversion rate, it is important that you have an excellent lead generation system in place. It should cover everything, starting from lead identification, to lead nurturing, and then finally lead conversion. Here a few points to keep in mind:

Creating a profile for quality leads: How do you identify the quality leads? Not every person who shows interest in your service is likely to close a deal. Thus, you must maintain a standard profile that you can compare your leads against. If they meet the profile, you can add them to your database of high-quality leads.
Nurturing the Leads: Once you have filtered your leads, you can start working on getting them to close. Following up with them is extremely important here. This is how you keep tabs on the entire operation. Make sure you ask the right questions when you contact them. Some examples include: “What kind of features are you looking for in your managed services provider?”, “Is there something we can do to make this work?”

Marketing is extremely important for every MSP. By ensuring you don’t make the same mistakes that most new MSPs are making, you can improve your business considerably.

It’s hard to imagine that one quick lightning strike could disrupt the business of several companies across Europe, but this is exactly what happened in the summer of 2011 in Dublin.

After a lightning bolt struck a utility pole, causing an explosion and fire, power supply was cut to several businesses and data centres in the surrounding area. According to Amazon and Microsoft — the two companies whose data centres were worst affected — the bolt disrupted power supply to their massive data centres. While Microsoft was able to kick start its services after a few hours, Amazon’s services weren’t resumed until a good 48 hours later. Amazon’s customers spent several frustrating hours waiting for Amazon to report on the status, as the company struggled to set things right and quickly restore their services.

You might say, this is an old news that happened more than five years ago, but this very instance shows how unplanned disasters can strike at any time. With this in mind, Backup Technology Limited (BTL) believes there are several lessons to be learnt from this and many other data centre outages.

Complete dependency on the service provider’s ability to maintain uninterrupted service is foolhardy, to say the least. Customers signing up for cloud services must ensure that they maintain control over their data by making local backups of their data in addition to riding the cloud for all the benefits that accrue from it. BTL urges its customers to take advantage of its Asigra powered software, a hybrid cloud backup solution that ensures full-proof data availability.

BTL is equipped with local and remote management features, which allow users to seamlessly perform local backups to their private cloud infrastructure or offsite backups to a public cloud. Even more beneficial, they can do so even while they’re away from the office. A web-based management console allows one to control and manage all backups and restores via an Internet connection.

To ensure full business continuity, BTL stresses the importance of performing both local and offsite, cloud backup. If backing up data to the cloud, BTL recommends that customers add disaster recovery and business continuity to their list of services.

Unlike larger cloud customers such as Amazon’s public cloud users, BTL users who backup data locally to their private cloud infrastructure, in addition to a cloud service powered by BTL, will not have to wait endlessly for reports about the restoration of services in the event of an offsite data centre disaster. They can connect their network to the local copy of the data and resume their business activities almost instantaneously.

When handling business data backup plans, smart IT admins look at all their options and will not hesitate to implement local backup AND offsite cloud backup with an MSP to ensure security and business continuity at all times. BTL recognises the ground realities surrounding data management by large third parties. This is why BTL focuses its attention on customer needs and urge its customers to build in an extra resilience and maintain data redundancy.