All posts by backuptech

Marketing Mistakes That Every MSP Must Avoid

As more and more businesses are embracing cloud technologies, the need for dependable Managed Service Providers (MSPs) is increasing. And while most service providers are doing a great job at marketing, some of them are lagging behind. In order to become a well-established MSP, it is imperative that you focus on your marketing strengths, but at the same time, avoid mistakes that could potentially bringing you down.

Here are some of the main marketing mistakes MSPs must avoid at all costs:

  1. Using a Poor Website Design

A business website serves as the company’s storefront. Just like a business owner ensures that their brick and mortar store not only looks appealing, but also allows their customers to do business easily, you must build your website, keeping these things in mind. It is surprising how so many MSPs’ websites are so bland. Many providers don’t even bother displaying an image of an actual person, when the MSP business has a lot to do with building relationships alone.

Apart from ensuring that your website looks simple and appealing you must take some additional steps to improve the conversion rate. Important links of whitepapers, brochures, and forms, etc. should be easily available for the visitors. You can also add a live-chat feature if possible. Many are not quite comfortable calling businesses on phone, or writing emails. A chat feature is simple and provides quick answers the visitors may have.

  1. Telling, Not Showing

Don’t tell your leads how your state of the art technology is based on such-and-such proprietary algorithms, or that your systems are backed by some of the best security mechanisms. For instance, if you are an MSP who provides cloud backup services, show them how your cloud backup facility can protect their business if data breaches occur, or how they can save more than 50% or more of their existing IT costs by using your services. Customers are rarely swayed by tech jargon or an MSPs personal accomplishments. Instead, show them how your service can actually benefit them through facts and numbers, and you have piqued their interest.

  1. Using an Inefficient Lead Generation System

A business depends on its customers. However, you always have to start with a prospect, which is converted into a customer over time. To improve this conversion rate, it is important that you have an excellent lead generation system in place. It should cover everything, starting from lead identification, to lead nurturing, and then finally lead conversion. Here a few points to keep in mind:

  • Creating a profile for quality leads: How do you identify the quality leads? Not every person who shows interest in your service is likely to close a deal. Thus, you must maintain a standard profile that you can compare your leads against. If they meet the profile, you can add them to your database of high-quality leads.
  • Nurturing the Leads: Once you have filtered your leads, you can start working on getting them to close. Following up with them is extremely important here. This is how you keep tabs on the entire operation. Make sure you ask the right questions when you contact them. Some examples include: “What kind of features are you looking for in your managed services provider?”, “Is there something we can do to make this work?”

Marketing is extremely important for every MSP. By ensuring you don’t make the same mistakes that most new MSPs are making, you can improve your business considerably.

How to Share Files Online Securely

It is abundantly clear that the Internet, cloud backup, cloud computing, and data storage are changing the way that businesses operate from the ground up, and the trend shows no sign of slowing down. Through the use of these new modes of technology, everyday more and more small to medium-sized businesses are finding it easier to compete with the big corporations as virtualisation and cloud computing become increasingly affordable, and thus accessible, to everyone. At the very centre of this revolution lie the cloud backup and storage service providers, whose advancements in security, file sharing ability, and collaborative computing continue to lead the way in changing how data is being protected and shared by businesses of all types.

Online data backup company’s servers create a virtualised network that is both easy to access for the user and, in order to avoid the possibility of anyone’s data falling into the wrong hands, security-intense in nature as well. This is achieved through the use of advanced methods of file encryption, both while data is being transferred to and from the online backup company, and while in storage on the online backup company’s servers. The servers themselves are run by special software that effectively restricts data access by creating virtual “road blocks” between the files of all users on the system. In addition to this, users can only gain access through a vigorous authentication process, further ensuring the safety of the all the data on the network.

Storing and accessing your company’s data online offers increased flexibility in being able to allow other users to easily access and edit your files. The versatility in which users can share files online is continuing to grow, with nearly all online data storage companies now offering some level of file sharing capabilities. The end result of this is the virtual network ability between any and all computers, with the restrictions of having to be in physical proximity to any individual that you wish to collaborate with becoming less and less important all the time. In addition to this, companies that are taking advantage of these virtualised cloud storage servers end up appearing to their customers and associates to have vastly larger and quicker databases than they would be able to afford and maintain on their own, further levelling the playing field between smaller and larger businesses.

The control of which files are only accessible by the original author and which ones will be shared with other users on the network is, of course, left entirely up to the subscriber. In fact, once the cloud backup service provider’s software client is installed on a business’s computers, they will instantly have control over a whole host of varying levels of security protocols, including the ability to assign users within their own localised networks, and in the cloud, as well. Clients of cloud backup and data storage can stay on top of what is happening with their data through the ability to monitor who has or hasn’t accessed files. Different files can also receive varying degrees of security measures as well, through the creation of multiple user passwords and special, classified links that can be emailed to individuals for temporary access privileges to specific files and folders specified by the user.

File sharing and cloud based data storage is not without its risks. After all, no matter what complex levels of security are supposedly being used, this is still your data we’re talking about here! For this reason, it is of the utmost importance that you choose an online data backup service provider with a proven track record and state of the art security methods.

Backup Technology Limited is so proud that it has never been hacked in any way. It attributes this mostly to the bank grade level of encryption that it employs to all the data on its servers, ensuring that your files are only shared with those whom you deem fit. For more information, please visit

Backup Technology Acquired by Publicly Listed Leading UK Cloud Company

Backup Technology, ‘BTL’, is delighted to announce that it is now part of publicly listed leading UK cloud company iomart Group plc.

This is a major opportunity for BTL and our customers, as we will now be able to expand and develop knowing that we have the support of one of the fastest growing cloud and managed service providers behind us.
Simon Chappell, one of the founders of BTL, is moving on to pastures new but other than that it is very much business as usual.

Ritchie Fiddes, Sales & Service Director of Backup Technology, said: “As the growth of cloud services continues to gain momentum, iomart Group provides a perfect fit for BTL to be able to offer its customers additional complimentary services. Being able to plug directly into iomart’s expertise and its enterprise level data centres and fibre network means we can work with even bigger customers who require the big infrastructure and strong balance sheet that iomart can provide.”

Angus MacSween, CEO of iomart Group plc, stated: “We are delighted to welcome BTL to the Group as they have achieved ground breaking progress in the delivery of cloud backup and disaster recovery. BTL gives iomart a solid and well-established platform to grow further from, with a very good enterprise customer base and little crossover from the existing Group base. It’s a very good strategic fit, complementing our portfolio of existing products.”

iomart Group plc is one of the UK and Europe’s largest providers of cloud computing and hosting services, serving over 300,000 customers each day. It is listed on the London Stock Exchange’s Alternative Investment Market (AIM) and is financially strong and profitable. It owns and manages 10 data centres across the UK connected via a high speed optical network with technical support provided 24x7x365. You can find out more about iomart Group at

Backup Technology‘s Online Backup for Word Press Plugin Exceeds 100,000 Downloads

Leeds, UK, and Houston, Texas – 11/09/2012Backup Technology, world leaders in fully managed Online Backup, Disaster Recovery and Business Continuity Services, today announced that its free Online Backup for Word Press Plugin has now reached an important milestone with in excess of 100,000 downloads. This makes Online Backup for Word Press the most popular fully featured, free Word Press backup plugin.

With the vast amount of time and investment that currently goes into running a blog or a website, the plugin was created by Backup Technology under the pretext of offering a simple backup system that provides protection for Word Press sites and their data. What began as a small project has increasingly grown since its inception in 2009, to become a trusted backup platform that users rely on.

Backup Technology’s Executive Vice President of Sales and Marketing, Ritchie Fiddes confirms this:

“We are proud to have produced a completely free service that so many people use and trust to protect their websites. The response from the Word Press community has been fantastic and we continue to add new features and functionality based on our users feedback.”

Unlike other plugins, Online Backup for Word Press can even encrypt your backup data to keep it secure while it is downloaded, emailed, or stored on Backup Technology’s Secure Servers.

The plugin can backup your site’s database (containing settings, pages, posts and comments) as well as its file system (containing media, attachments, themes and plugins) to any one of three places:

  1. Backup Technology’s secure data centres with 100MB free online storage space
  2. Your email inbox
  3. A downloadable ZIP file

Other Online Backup for Word Press features include:

  • Easy to use
  • Configuration checklist to help you get started
  • Schedule daily or weekly backups to email or free online storage
  • Downloaded on-demand backups in ZIP file
  • Only backs up files that have changed since the last backup
  • Full AES encryption support
  • Exclude files and folders
  • Exclude comments in trash or marked as spam
  • Backup the Word Press parent folder if your Word Press blog is only part of your website
  • Free 100MB online storage available in secure data centres
  • Support forum is actively monitored to help users with any issues

Download the plugin and protect your blog now at:

Visit Backup Technology’s website for more information on their services for Word Press, Online Backup, Disaster Recovery and Business Continuity:

Tweet this: @backuptech Online Backup for WordPress Plugin reaches 100,000 downloads #wordpressbackup

Follow Backup Technology on Twitter at:

Asigra & BTL Present in Business Continuity & Disaster Recovery Summit

Reducing Organizational Risk with Cloud-Based Data Protection

Leeds UK – March 21, 2012Asigra Inc., a leading Cloud Backup™ and recovery software provider since 1986, today announced that its partner, Backup Technology Limited (BTL), will present on minimizing organizational, employee and customer risks with cloud-based data protection. In a presentation titled, “The Business Case for Investing in Cloud Backup Now,” BTL will examine the importance of data protection redesign with modern and dependable cloud backup to safeguard valuable business information. As part of the Business Continuity/Disaster Recovery Summit hosted by BrightTALK, the webinar will provide educational information for business and IT professionals on the advantages of cloud backup and recovery deployed as a public, private and/or hybrid cloud.

Tweet This: @Asigra and Backup Technology to Present the Business Case for Cloud Backup during Business Continuity and DR Summit –

WHO: Ritchie Fiddes, Executive Vice President of Sales & Marketing, Backup Technology Limited

WHAT: Session titled “The Business Case for Investing in Cloud Backup Now” will focus on the importance of data protection redesign to ensure modern and dependable business continuity and disaster recovery. BTL joins Forrester Research and others in a new series on Business Continuity/Disaster Recovery.

WHEN: March 22, 2012, 1:00 – 1:45 pm ET

WHERE: Registration is available at

According to International Data Corporation (IDC), the volume of data worldwide is expected to increase

50 times by 2020[1]. However, many organizations are experiencing a high level of data growth today as

they struggle to keep up with the rise in data volumes. Businesses today must identify more comprehensive, yet efficient, approaches to data management, retention, storage, sharing, access and security in order to effectively deal with this growth.

Advanced cloud backup, recovery and restore solutions take advantage of existing infrastructure, eliminating the need to buy or install expensive equipment. Cloud backup software integrates with IT environments to locate and prioritize files for backup, and then securely transmits encrypted copies of those files to offsite data centers. This results in a lower total cost of ownership compared to the purchase and maintenance of complex tape backup systems.

Join this no cost Summit as Asigra and Backup Technology discuss how an automated, secure cloud backup solution can remove the burden of managing complex and error-prone data protection processes.  Access the webinar at

Follow Asigra on Twitter at:

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About Backup Technology

Backup Technology is one of the world’s leading providers of fully managed online backup and disaster recovery services. With offices in Leeds, UK and Houston, US, Backup Technology protect over 8 Petabytes of data for companies with data sizes between 50GB and over 100TB in their European and US data centers.

Working with clients across all industry sectors, Backup Technology’s impressive portfolio of customers includes The British Red Cross, Liverpool Football Club, The Government Offices, Cheshire Police, Lloyds Register, WPP, Masterlock and LK Bennett.

Backup Technology’s partners include global integrators such as Fujitsu, Logica, CSC and Colt and nationwide companies such as TSG, The Internet Group and K3.

Backup Technology’s solution is powered by Asigra and all services are ISO9001, ISO27001 and BS25999 certified. For further information please visit:

About Asigra
Asigra is the leading Canadian cloud computing vendor focused on backup, recovery and restoration with more than 550,000 customer sites deployed globally. Asigra Cloud Backup™ transforms the way businesses manage and protect their data by delivering seamless end-to-end data protection that efficiently scales and easily adapts to any IT environment. Asigra Cloud Backup is built for progressive Managed Service Providers who focus on driving growth and increasing their total addressable market to better service their customers, IT constrained organizations, and industries with compliance mandates that are looking to improve their backup with a secure, proven and flexible cloud backup and recovery

[1] International Data Corporation (IDC), Digital Universe Study, June 2011

Asigra named SearchStorage’s Backup & Disaster Recovery product of the year

Backup Technology would like to extend it’s congratulations to Asigra after they were named Search Storage’s Backup and Disaster Recovery product of the year 2011.

After being founded in 1986 by the current CEO, David Farajun, Asigra has continually led the market with unique features, product innovation, support and scalability. The Asigra software has been integral to all of Backup Technology’s Cloud Backup and Virtual Disaster Recovery services since 2005, in which time we have managed to create a global customer base protecting over 8 PetaBytes of data with individual customers exceeding 50 TeraBytes, this simply would not have been possible with any other backup and recovery solution.

Asigra were chosen from hundreds of very impressive product entries, SearchStorage’s judging panel then selected an exceptional group of 48 finalists. In turn the 18 winners were then selected from among the finalists based on innovation, performance, ease of integration, ease of use and manageability, functionality and value.

In recent years Asigra has appeared for the first time in Gartner’s prestigious Magic Quadrant and become increasingly prominent in analyst insights produced by organisations such as CRN, Forrester and the 451 Group. Such recognition validates Asigra’s credentials to all existing partners and customers, whilst also raising it’s profile amongst organisations who are experiencing problems using outdated tape backup solutions or other less scalable or robust Online Backup Services.

One of the key benefits of the Asigra solution which was highlighted by Storage Magazine is that it can be deployed as an on premise Private Cloud solution or as a Fully Managed Public Cloud service depending on a clients Data Protection and Disaster Recovery requirements.. This flexible approach has allowed Backup Technology to create bespoke Asigra Private Clouds for organisations such as The Government Offices, British Red Cross and Cheshire Police whilst Public Clouds are utilised by the likes of Liverpool Football Club, LK Bennett and Suzuki.

One of the judges even commented “There’s nothing like Asigra Cloud Backup in the market for enabling backup and recovery as a service.”

Asigra not only leads on features but also performance. SearchStorage highlighted the many performance enhancements included in version 11 such as “400% improvement in throughput over previous versions, support for 10 Gbps local-area network (LAN) interfaces, and data read/write acceleration with multi-threaded data dedupe, parallel processing for read I/O and data throughput, multiple overlapped I/O and delta differencing.”

“Our goal is to focus organizations on what data protection is really all about, data recovery,” said David Farajun, CEO for Asigra. “We are thrilled that Storage Magazine has recognized the unique advantages our solution brings. Asigra offers a multi-dimensional solution that can reside in and protect physical and virtual environments simultaneously while being device agnostic to protect all instances of data throughout an organization, substantially reducing data protection management requirements.”

2012 promises to be a record year for Asigra and Backup Technology. We hope that this is also the first of many awards this year, after over 26 years of pioneering the market Asigra certainly deserve it.

Our Customers

  • ATOS
  • Age UK
  • Alliance Pharma
  • Liverpool Football Club
  • CSC
  • Centrica
  • Citizens Advice
  • City of London
  • Fujitsu
  • Government Offices
  • HCL
  • LK Bennett
  • Lambretta Clothing
  • Leicester City
  • Lloyds Register
  • Logica
  • Meadowvale
  • National Farmers Union
  • Network Rail
  • PKR

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