Tag Archives: business

Using “SMART” Goals to Evaluate your Website – Part II

March 22, 2017 Kris Price

In Part I, we discussed how to evaluate the success of your website using the SMART technique. In this series, we will further discuss the principles of SMART when measuring your marketing goals.

If a website doesn’t get traffic, then it will eventually get out of business. Growing your traffic will require you to create some kind of performance targets.

SEO

A website that is not found when Googled is bound to fail. This means, you must invest in SEOs. Keywords can be found from other high ranking competitive websites. SEO is not a one-time job, rather, you must continue to work on you SEO at all times.

Subscriber

Once visitors find your website, your goal is for a quick conversion if possible or at least for them to come back again. This an be accomplished by creating a subscriber list. List building is much easier if the signup page is placed at a visible location with in the website, and an incentive is given to the visitor to opt-in.

Inbound Link Building

Inbound link building definitely helps you to be SMART. Backlinks boost your SEO and increase traffic while creating great brand awareness. Achieving a huge number of backlinks might be very challenging, but if you put your efforts, you will be able to succeed.

Content Publishing

Search engines love fresh contents as do humans. Even though it might take up to 90 days or more for search engines to fully index your website, publishing high-quality contents and blogs on a regular basis will bring huge benefits. In addition to blogs, you can also publish some additional contents like ebooks, whitepapers, case studies, and surveys.

Measuring Your Marketing Goals

Not everything needs to be measured. In fact, collecting all kinds of information might lead to complications when you evaluate the results. Having said that, here are some of the key metrics that you can focus on:

Total Visits: The total number of website visits is a direct representation of how well it’s performing.

Page Views: Page views help you understand which specific pages of your website are more popular than others.

Unique Visitors: Repeat visitors are not half as contributing to your business as the unique visitors. After all, every unique visitor is a potential customer.

Traffic Sources: It is important to check where most of your traffic is coming from. Are your visitors using desktops or smartphones? Where are they based in? These factors can help you in improving the marketing campaign.

Bounce Rate: Bounce rate is defined by the number of visitors that leave your website almost instantly. If you observe a high bounce rate, then you may want to check your website to see what’s causing it.

Backup Technology Limited (BTL) is always available to help its partners and resellers with their marketing needs. Please contact BTL at https://www.backup-technolo gy.com/about-btl/contact

Using “SMART” Goals to Evaluate your Website – Part I

March 22, 2017 Kris Price

So, you have set up a beautiful website that has powerful and informative content for your prospects and other relevant visitors. You have added contact forms, explained your services clearly, and added important links. This should do just fine, right? Unfortunately, the answer is “no”.

Your marketing efforts must not stop at merely creating and hosting a quality website. The Internet is a big platform where a number of IT companies are vying for the same spot that you are after. Thus, traffic gets distributed unevenly, and if you want more of that to reach your website, then you must establish concrete IT marketing goals, and measure them for evaluation.

An ideal website for an IT business must have SMART goals, which are Specific, Measurable, Attainable, Relevant, and Timely.

Creating the SMART goals

With SMART goals you can cover all the major aspects of your marketing campaign, and make sure you are on the right track.

Specific

Goals that are vague have no value. Thus, if your marketing team needs to focus on creating a “good” website, and drive “excellent” results, then you must revise the entire strategy altogether. “Good” results don’t mean anything. Even if you want “good results”, you must be able to put it into numbers that define how “good” it is. Will you consider a 1,000 unique visitors per day good? Or do you need higher numbers to qualify as “good”.

Measurable

Borrowing the previous example, you must be able to measure your goals. This allows you to track your progress, and take actions accordingly. So, if it was your goal to convert at least 10 leads per week through your website forms, and if you are getting 5-6 leads conversions, you can make adjustments in your marketing campaign for improvement.

Attainable

It goes without saying that the marketing goals that you have set must be realistic and attainable. Goals that are not practical will not only waste time and resources, but also hurt the morale of the marketing team.

Relevant

A lot of thought and planning must go into creating the goals so that the team’s efforts are not in vain. For example, while a huge amount of brochure downloads might be good for business, but if the majority of these downloads are through bots, then you might need to revise the assets you have uploaded for downloads.

Timely

Each goal must have a fixed timeline. It doesn’t matter if a goal is to be attained within a month, a year, or more, a deadline is a must. This helps in keeping your team focused, and also increases the overall productivity.

To be continued in Part II.

Marketing Mistakes That Every MSP Must Avoid

January 21, 2017 backuptech

As more and more businesses are embracing cloud technologies, the need for dependable Managed Service Providers (MSPs) is increasing. And while most service providers are doing a great job at marketing, some of them are lagging behind. In order to become a well-established MSP, it is imperative that you focus on your marketing strengths, but at the same time, avoid mistakes that could potentially bringing you down.

Here are some of the main marketing mistakes MSPs must avoid at all costs:

Using a Poor Website Design

A business website serves as the company’s storefront. Just like a business owner ensures that their brick and mortar store not only looks appealing, but also allows their customers to do business easily, you must build your website, keeping these things in mind. It is surprising how so many MSPs’ websites are so bland. Many providers don’t even bother displaying an image of an actual person, when the MSP business has a lot to do with building relationships alone.

Apart from ensuring that your website looks simple and appealing you must take some additional steps to improve the conversion rate. Important links of whitepapers, brochures, and forms, etc. should be easily available for the visitors. You can also add a live-chat feature if possible. Many are not quite comfortable calling businesses on phone, or writing emails. A chat feature is simple and provides quick answers the visitors may have.

Telling, Not Showing

Don’t tell your leads how your state of the art technology is based on such-and-such proprietary algorithms, or that your systems are backed by some of the best security mechanisms. For instance, if you are an MSP who provides cloud backup services, show them how your cloud backup facility can protect their business if data breaches occur, or how they can save more than 50% or more of their existing IT costs by using your services. Customers are rarely swayed by tech jargon or an MSPs personal accomplishments. Instead, show them how your service can actually benefit them through facts and numbers, and you have piqued their interest.

Using an Inefficient Lead Generation System

A business depends on its customers. However, you always have to start with a prospect, which is converted into a customer over time. To improve this conversion rate, it is important that you have an excellent lead generation system in place. It should cover everything, starting from lead identification, to lead nurturing, and then finally lead conversion. Here a few points to keep in mind:

Creating a profile for quality leads: How do you identify the quality leads? Not every person who shows interest in your service is likely to close a deal. Thus, you must maintain a standard profile that you can compare your leads against. If they meet the profile, you can add them to your database of high-quality leads.
Nurturing the Leads: Once you have filtered your leads, you can start working on getting them to close. Following up with them is extremely important here. This is how you keep tabs on the entire operation. Make sure you ask the right questions when you contact them. Some examples include: “What kind of features are you looking for in your managed services provider?”, “Is there something we can do to make this work?”

Marketing is extremely important for every MSP. By ensuring you don’t make the same mistakes that most new MSPs are making, you can improve your business considerably.

Controlling your Cloud Data in the Face of Outages

November 29, 2016 Kris Price

It’s hard to imagine that one quick lightning strike could disrupt the business of several companies across Europe, but this is exactly what happened in the summer of 2011 in Dublin.

After a lightning bolt struck a utility pole, causing an explosion and fire, power supply was cut to several businesses and data centres in the surrounding area. According to Amazon and Microsoft — the two companies whose data centres were worst affected — the bolt disrupted power supply to their massive data centres. While Microsoft was able to kick start its services after a few hours, Amazon’s services weren’t resumed until a good 48 hours later. Amazon’s customers spent several frustrating hours waiting for Amazon to report on the status, as the company struggled to set things right and quickly restore their services.

You might say, this is an old news that happened more than five years ago, but this very instance shows how unplanned disasters can strike at any time. With this in mind, Backup Technology Limited (BTL) believes there are several lessons to be learnt from this and many other data centre outages.

Complete dependency on the service provider’s ability to maintain uninterrupted service is foolhardy, to say the least. Customers signing up for cloud services must ensure that they maintain control over their data by making local backups of their data in addition to riding the cloud for all the benefits that accrue from it. BTL urges its customers to take advantage of its Asigra powered software, a hybrid cloud backup solution that ensures full-proof data availability.

BTL is equipped with local and remote management features, which allow users to seamlessly perform local backups to their private cloud infrastructure or offsite backups to a public cloud. Even more beneficial, they can do so even while they’re away from the office. A web-based management console allows one to control and manage all backups and restores via an Internet connection.

To ensure full business continuity, BTL stresses the importance of performing both local and offsite, cloud backup. If backing up data to the cloud, BTL recommends that customers add disaster recovery and business continuity to their list of services.

Unlike larger cloud customers such as Amazon’s public cloud users, BTL users who backup data locally to their private cloud infrastructure, in addition to a cloud service powered by BTL, will not have to wait endlessly for reports about the restoration of services in the event of an offsite data centre disaster. They can connect their network to the local copy of the data and resume their business activities almost instantaneously.

When handling business data backup plans, smart IT admins look at all their options and will not hesitate to implement local backup AND offsite cloud backup with an MSP to ensure security and business continuity at all times. BTL recognises the ground realities surrounding data management by large third parties. This is why BTL focuses its attention on customer needs and urge its customers to build in an extra resilience and maintain data redundancy.

Disaster Recovery Planning and Cloud Backup – Part I

November 28, 2016 Callum Huddlestone

A disaster recovery plan is essential in today’s business environment since disasters can occur in so many way and do so more frequently with every year. A historical year that really heightened the awareness of disaster recovery planning was 2005 when Hurricane Katrina destroyed thousands of businesses in the Gulf Coast Region with most not having a disaster recovery plan in place. Even now 2016, there has been unprecedented tornado, flood, earthquake and other disasters taking place all over the world; some regions receiving the worst disasters than others. Does your business have a disaster recovery plan in place? If not, do not delay after reading this article. Learn from others’ mistakes and put one in place ASAP.

Plan Well

Your plan must detail how your business will handle a disaster. One critical component of your plan needs to be putting a cloud backup and recovery system in place. For those of you that do have one in place, you need to start with a risk analysis. You need to consider risk factors like: malware infestations, virus attacks, human error such as accidental deletion of data or natural disasters. While these are obvious to most, your backup service provider going out of business is one that tends to get overlooked too often. You need to verify its viability the best you can. Unfortunately, we have learnt over the past several years that even the biggest of companies can fail almost overnight.

Prioritise Risks

Once the risk factors have been identified and listed, you must rank and prioritise them. Each one should be given a ranking that is determined on the basis of probability and impact and then given a risk rate of low, medium or high.

Show me the Money!

Budgets can have a bearing on disaster recovery plans, as every plan comes with an associated cost. If you are planning to get your data off-site to guard against the possibility of natural disaster, you need to ensure that your information is stored in secure facilities that are in different geographical locations.

Geographically Dispersed Data

Military grade security points that your data be stored at least 2,000 miles away from your business, the point where your original data is stored. If fulfilling this military grade security is not an option for you, then make sure your cloud backup service provider backs up your data to a secondary and geographically separated data centre. Ensure that the online backup company itself has its own disaster recovery plan in place. Ask them if they have performed any type of fail over testing to ensure they are adequately prepared.

In Part II, we will further discuss the relations between disaster recovery and cloud backups.

BTL Cloud Backup Product Features – Part I

November 1, 2016 Damien Garvey

Cloud backup software has come a long way. Today, the average software has powerful and sophisticated features. One of the best breeds of software in the cloud backup space is Backup Technology Limited (BTL) software. BTL’s software is powered by Asigra, a leading cloud backup enabling company since 1986. The most striking feature of BTL is its agentless architecture. Professional data administrators will always appreciate the advantages of BTL’s software. Security is never compromised, as it comes with encryption key that can save and recover data to and from the vault systems. The complexity and size of problems are thereby minimised; upgrades are centralised from the vault system, and data backup and recovery becomes a streamlined process. Furthermore, licensing is easy to set up, as a single license acquisition takes care of all the future needs of the organisation.

BTL manages file databases intelligently. Every single file of the database is identified and managed by proprietary algorithm, and the end-user can remain completely unaware of the intricacies that enables the backup of different kinds of data files, from multiple operating system environments, using a single interface.

How does all this happen? BTL’s cloud backup technology consists of two components: the DS-Client, and the DS-System. The DS-Client is installed on a dedicated Windows, Macintosh or Linux server and target backup machines are identified. The DS-Client also allows versioning, which means that backups can be available for a quick restore.

Using standard APIs on the target machines, the system automatically logs into the backup system and captures the data securely. The DS-Client, then processes, compresses, encrypts and transmits the data from the target machines using delta blocking and common file elimination technologies, commonly knows as de-duplication. The system is very intelligent in that it runs un-interrupted in the background, segregating corrupted files; correcting them or marking them for re-try at a later date.

The DS-System is at the core of Asigra Cloud Backup technology. It is installed in an enterprise or service provider data center, or in an IaaS cloud. The DS-System efficiently aggregates data from all remote DS-Clients and maintains, manages and validates the online backup repository.
BTL allows the use of Local Restore tool in order to speed up LAN restorations. Depending on your needs, you can use such tools, as:
• Long Term Storage Policy Making Tool — is a discovery tool to automatically ascertain characteristics of primary data, Client and System Monitoring, Email Message Level Restore, Bare Metal Restore capability, and SNMP Integration.
• File Summary Tool — provides both a synopsis and detailed scanned file information. The report is easily modified with several filters allowing a group of files to be specifically analysed.
• LAN Discovery Tool — identifies the characteristics of data, such as when the last time it was accessed, its age, and file size. This will help the user to make business decisions about how they want their data stored and recovered.
In Part II of this series, we will further discuss BTL’s main features in details.