The first step of the plan should be to identify the problem or problems that could occur.
1. The response required under a crisis should be formulated taking into account various factors.
2. While commencing action during disaster recovery, a person or an agency should be identified to coordinate the efforts.
3. Such a person or agency should be relieved of all other responsibilities and given the exclusive job of attending to the company’s recovery programme. Stand-by resources should also be identified.
4. The crisis communication plan should be drafted so that it is very easy for anyone to understand and work on it.
5. Keep all the relevant information ready to help the spokesperson to pass on immediately to relevant audience.
6. All the records of this crisis communication plan should be made in duplicate and a copy should be stored in a safe off- site location.
7. This crisis communication plan will have to be revisited regularly to make it more foolproof and comprehensive.
