Sony: Bouncing Back

Sony has had a difficult year, not least because of the hacking scandal in April but also because of the earthquake in Japan as well as the London riots.

Sony CEO Howard Stringer spoke at the IFA electronics trade show in Berlin yesterday and highlighted the difficulties of the last 12 months, but was optimistic about the future.

“This year at Sony we have been flooded, we’ve been flattened, we’ve been hacked, we’ve been singed” said Stringer.

April saw Sony face one of the largest hacks in history leading to the data of 75 million users being compromised.

However the summer saw Sony embark on getting the service back online and they have done so with surprising success.

“We have more than 3 million new customers since the network came back online, and sales are exceeding what we had before the cyber attacks” said Stringer.

Also highlighted at the conference was Sony’s intention to go for the competitive approach of bringing together gaming, music and film under the umbrella of the Sony Entertainment Network (SEN).  This will place Sony strongly within the market place among the likes of Apple.

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